Normalisation and enrichment
Your product pages speak technical. Your customers do not.
We write what your suppliers never give you.
A customer does not ask for 82 × 76 cm. They ask for something warm, but not too imposing. We add that vocabulary to every one of your references.
From €3,000 excl. VAT
One product page, before and after.
What your supplier writes
Oak armchair, bouclé fabric, 82 × 76 cm.
What we add
Two pieces of work, in this order.
Unify the vocabulary
Materials, colours, finishes, categories, dimensions, uses: one single way of naming them.
Write the style
Contemporary, Scandinavian, japandi, brutalist: following a framework specific to furniture.
Read the images
Your photographs hold what your texts do not say.
Distinguish the notions
Understated is not minimalist. Natural is not organic. Warm is not a style.
Respect doubt
When the evidence is missing, we leave the field empty rather than invent it.
Cover the whole catalogue
Including older references and discontinued lines.
Your catalogue becomes an asset.
- A customer searching for “oak” finds every one of your oak products
- Your furniture answers “warm but light”, not only centimetres
- A unified vocabulary across all of your suppliers
- The list of products for which your data remains insufficient
- A file that belongs to you and stays with you, even if you stop there
And on your side?
Nothing to fill in.
We work from your existing texts and photographs.
No re-entry. · No tool to learn. · No delay for your teams.
How much?
- Small catalogue
- from €3,000 excl. VAT
- Mid-sized catalogue
- €5,000 to €10,000 excl. VAT
- Large or multi-source catalogue
- €10,000 to €20,000 excl. VAT
- Multi-country or complex PIM
- on request
Quoted after the audit, which establishes precisely where the catalogue stands.
Your products deserve better than a supplier sheet.
Send us an extract and we will show you the result.